Leveraging the Power of Visual Thinking in Leadership and in Life

Todd Cherches


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VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and techniques, in order to turn your vision into reality.

If a picture is worth a thousand words, and finding the right words takes time, and time is money, then wouldn’t it follow that business leaders could make more money—in less time—if they simply took a more “visual” approach to how they manage and lead?

Okay, it’s not quite that simple…but VisuaLeadership will forever change the way you think and communicate by showing how you can quickly and easily leverage the power of visual imagery, mental models, metaphor, analogy, storytelling, and humor to help you take your game to a whole new level.

The French novelist Marcel Proust famously wrote that, “The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” So, if your vision is to become a better communicator and presenter, a more innovative thinker, a more productive performer, a more efficient manager, a more effective coach, or a more visionary and inspirational leader, then this exciting new book will open your “mind’s eye” to a whole new world:

The world of VisuaLeadership.

“Have you added visual communication to your leadership toolbox? According to Todd Cherches, if you haven’t, you’re missing out on a powerful tool to capture attention, aid comprehension, and enable your team members to retain the information you need them to use. Packed with examples, VisuaLeadership will help you develop this skill so that you can become a better communicator, innovator, and leader.” —Daniel H. Pink, author of When and Drive

“The most effective communicators and leaders use the power of story to influence and inspire action. In VisuaLeadership, Cherches demonstrates how every role can express their ideas through the use of visual imagery and visual language. This book will help anyone discover how to become a visual leader.”  —Nancy Duarte, CEO and bestselling author

“I always say that ‘what got you here…won’t get you there.’ To help you ‘get there,’ executive coach Todd Cherches, in his wonderful new book, VisuaLeadership, demonstrates how we can all leverage the power of visual thinking to envision—and to achieve—a more successful future.” —Marshall Goldsmith, the world’s #1 Leadership Thinker and Executive Coach


Todd Cherches:
Todd Cherches is the CEO and co-founder of BigBlueGumball LLC, an innovative New York City-based management and leadership consulting, training, and executive coaching firm. BigBlueGumball’s patented VisuaLeadership® methodology leverages the power of visual thinking and visual communication to equip, enable, and empower business professionals of all levels—from individual contributors to senior-level executives—to maximize their performance, their productivity, and their potential.

Cherches is also a two-time award-winning Adjunct Professor at the NYU School of Professional Studies, in their Division of Programs in Business, where he teaches the top-rated graduate course, “Leadership & Team Building” for their Human Capital Management master’s degree program. A specialist in experiential learning and faculty development, Cherches has received the prestigious NYU “Excellence in Teaching” award (2016), as well as an NYU Center for Academic Excellent & Support (CAES) “Impact Award” (2018).

He is also a Tedx Speaker and Lecturer on leadership at Columbia University where he has taught in their Executive M.S. in Strategic Communication graduate program, as well as guest lecturing on the subject of leadership in the Columbia MFA Theater program and Columbia University’s Teachers College.

A popular blogger, keynote speaker, and panelist, Cherches is the creator of the highly-acclaimed BigBlueGumball PowerDialTM model, as well as the BigBlueGumball Passion/Skill MatrixTM.

Cherches is a graduate of the State University of New York at Albany from which he holds a Master of Arts degree in organizational and interpersonal communication from their School of Social and Behavioral Sciences, as well as a Bachelor’s Degree in English Literature (magna cum laude) with a concentration in Shakespeare and poetry.